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Ameritas Group Launches Social Media Sites

The life insurer has launched a a microsite, blog, Facebook fan page, Twitter feed and LinkedIn page.

Lincoln, Neb.-based Ameritas Group has launched a microsite, blog, Facebook fan page, Twitter feed and LinkedIn page.

The sites will feature customer testimonials, case studies, information on topics such as wellness, benefits, and the insurance industry, and the opportunity for readers to pose questions and comments to Ameritas Group, according to the company. Its goal is to enhance relationships and share dental, eye care and hearing care insurance information with its customers and the general public.

“We’re excited to interact with our audiences through social media,” Karen Gustin, senior vice president of marketing, managed care and national accounts for Ameritas, says in a statement. “Ameritas is known for building strong relationships and providing excellent customer service. Social media is the perfect vehicle for us to strengthen the services we provide.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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