Aflac Unveils New Spanish-Language Website

A new interactive Spanish-language Web site has been launched by Aflac (Columbus, Ga.) to inform Hispanic consumers in a culturally relevant way about how Aflac’s offerings are different from other types of insurance. The company's new site, Aflacenespanol.com, provides in-depth information in Spanish for consumers and employers. It is designed to help potential customers understand Aflac and the benefits of voluntary insurance policies.

For business owners who prefer Spanish, the new site provides easily accessible information about how employers can offer Aflac coverage. Visitors will also find Aflac's latest Spanish-language commercials.

The new AflacenEspanol.com site was created by Firstborn (New York) and Aflac's Hispanic agency of record, Conexion (Los Angeles), in partnership with Aflac.

"We want people to get to know Aflac in the language they find most comfortable," said Danny Fleishman, Aflac's VP of Corporate Sponsorship and Emerging Markets, in a statement. "We are committed to providing an experience for Spanish-speaking consumers, business owners and prospective agents that is just as informative and engaging as our English-language site." The English language aflac.com recently won a Webby Award.

Aflacenespanol.com features content, videos specifically tailored to the unique needs of Hispanic consumers, business decision-makers, and prospective bilingual agents. Each section encourages visitor participation through interactive vignettes starring the Aflac Duck. Among the distinctive elements featured on the site is a special section titled “Nuestras Historias” (Our Stories) featuring Aflac agents telling stories of their own success selling Aflac in the Hispanic market.

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio