DELIVERY BRIEFS

A new Conning & Company (Hartford) study, "Life Insurer Web Site Assessment: Opportunities Abound," says that industry allegiance to the face-to-face agent approach has discouraged many life companies from designing consumer-focused Web sites, despite the fact that these can both be useful for agents in increasing sales, and also can serve as one more weapon in the increasingly aggressive fight for brand recognition among financial services companies.

Hartford-based John Hancock has launched LTC Express Ticket, a long-term care insurance marketing program offering pre-packaged policies and a simplified application process. The program offers three bundled benefit packages available at three daily benefit levels, along with customization capabilities.

Prudential Retirement Services (Newark, NJ) announced its GoalMakers asset allocation service is now available to clients on its Online Retirement Center Web site. The service aims to help 401 (k) and other retirement plan investors simplify their investment selections by choosing a model portfolio that can be automatically balanced periodically.

Sacramento-based online insurance marketplace InsWeb announced that QuickQuote.com will become its exclusive provider of online health insurance quotes.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio