Insurance & Technology is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Data & Analytics

12:58 PM
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Health Net Marketing Exec Jumps to BCBS Arizona

Jennifer Kaufman is named VP of marketing at the insurer.

Blue Cross Blue Shield of Arizona (Phoenix) has named Jennifer Kaufman VP of marketing.

Kaufmann last served as director of brand management for Health Net, another health insurer. She also has experience in the collectible toy industry.

"Jennifer brings a tremendous level of marketing innovation to our business that is critically important to our ability to continuously evolve and prepare for the dynamic changes in our industry," said Jeff Stelnik, senior vice president of strategy, sales and marketing for BCBSAZ, in a statement.

[More insurance marketing news: Australian insurer launches Facebook game]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

Register for Insurance & Technology Newsletters
Slideshows
Video