Once in a while, something comes along that's so big and so transformative that nothing is ever the same again. The light bulb. The cell phone. And now, the iPad. Apple's sleek new tablet computer has forever changed consumers' expectations for technology. Nowhere is this more in evidence than in insurance company's evolving distribution strategies.
In today's digital age, insurance agents and producers increasingly are interacting with customers via mobile devices, such as the iPad, as well as in social networks, including Facebook and Twitter. The April digital edition of Insurance & Technology examines how these new rules of engagement are shaping carriers' distribution strategies and changing the insurance experience -- for both customers and producers.
Access to this special digital edition of Insurance & Technology is free -- just click the "Go To Digital Issue" button below. If you haven't already signed up for Insurance & Technology's digital editions or for exclusive digital content from one of our sibling brands in the InformationWeek Business Technology Network, you'll be asked to register. (Membership is free and takes only a few minutes.)
In This Issue:
- THE iPAD GENERATION: Insurers are accelerating their development of apps to help agents and producers close the deal on their iPads.
- THE NEW MOBILE TOOLBOX: Mobile technologies have changed the ways agents work with customers. MetLife VP George Foulke says carriers must provide distributors with the tools they need to maximize sales opportunities.
- SOCIALLY ACCEPTABLE: State Farm's social media management platform is helping more than 3,400 producers optimize their social media efforts In an exclusive interview, directors Janet Shoemaker and Kelly Thul discuss the insurer's successful approach to social networking.
- PLUS:
- Progressive Gives Agents a Voice
- Foremost Offers Distributors Social Media in a Box
- Kingstone's New Agent Portal Earns Praise, Profits
Look for these exclusive, all-digital editions of Insurance & Technology in 2011.
JUNE
Differentiating via Claims TechnologyJULY
Redefining the Data Center: How Cloud Computing and Virtualization Are Changing Insurers' IT EnvironmentsSEPTEMBER
Next-Generation Business Intelligence: Achieving a Higher Level of InsightDECEMBER
Developing a Strategic Approach to Compliance: Proactive, Not Reactive
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