Humana Launches Wellness Site

Louisville, Ky.-based Humana has launched MyWell-Being.com, a wellness site that the insurer says was created "with an understanding that well-being goes far beyond physical health."

"Our goal is to help foster lifelong well-being so the site concentrates not only on physical and mental health, but also on finances, personal relationships and leisure time," says Bruce Feinstein, marketing director at Humana, in a statement. "MyWell-being provides members with tangible tools to help them get and stay well on all levels."

The site incorporates features from the 400,000-member, three-year-old REAL Powered by Humana program, as well as Facebook and Twitter communities that will continue as part of the MyWell-being program.

Site content is accessible across devices, including computer, tablet and smartphone, Humana says. Membership, which is free, includes:

• A Well-being for Dummies book
• Expert articles, videos, and daily well-being tips
• The ability to save content and share it easily with others, follow favorite authors, and suggest topics for future discussion through social media
• Interactive online games

[Read more about Humana's gamification initiatives.]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio