IPipeline Acquires Aplifi to Broaden Customer and Solution Base

Exton, Pa.-based iPipeline has acquired Pompano Beach, Fla.-based Aplifi. Both companies traditionally focus on providing sales support technology to life insurance producer orgnizations.

"Aplifi's success in attracting carriers, distributors, agents and financial advisors to its Affirm for Annuities Compliance and Order Management solution highlights the potential to expand its use within iPipeline's customer network. We are also focused on deepening our strategic value with customers and prospects in the Broker-Dealer segment of the industry," said Tim Wallace, CEO, iPipeline in a statement. "Our plan is to strengthen Aplifi's delivery and support capability to meet the expectations of financial services organizations looking for a long-term provider."

IPipeline customers include Erie Insurance and Lincoln Financial Group. Aplifi's include Genworth Life.

IPipeline's flagship product is the IGO e-App forms solution. The company also offers CRM, quoting and e-delivery of policies for carriers and distributors. Aplifi's AFFIRM suite of products performs many of the same functions and rounds out a combined customer base that includes all lines of life, annuities, and some specialty health products.

"The acquisition of Aplifi propels iPipeline into an immediate leadership position in the variable and fixed annuities segment of the market place. We see great synergies being delivered through the pending integration of Aplifi's solutions and expect the combination to result in rapidly realized customer benefits," said Dan Smith, Aplifi CEO, in a statement.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio