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Wolverine Selects Innovation Group for Transformation Initiative

The mutual insurer will implement the Innovation Insurer suite as part of a company-wide business renovation.

Regional insurer Wolverine Mutual Insurance Company, which offers personal insurance in Michigan, Indiana and Wisconsin, has chosen the Innovation Insurer suite from Innovation Group as part of its business transformation initiative. The solution will be deployed using the vendor’s SaaS model.

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Wolverine aims to stay competitive in the personal lines market by using Innovation Insurer to introduce new products, strengthen relationships, meet changing customer service needs, and gain business insight through analytics. The suite was chosen based on its functionality and flexible deployment options.

“As a regional insurer, our selection of Innovation Insurer, the SaaS deployment model and the strategic partnership we have forged with Innovation Group, provides a foundation for Wolverine to grow the business by offering new products and services that will strengthen our customer and agent relationships,” said Wolverine CEO Jim Laing in a statement.

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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