BlueCross BlueShield of Tennessee to Implement Connecture Sales Automation Solution

BlueCross BlueShield of Tennessee (Chattanooga) will implement Connecture's (Atlanta) InsureConnect EZ software to help the health plan automate new business processing in the individual market.

InsureConnect EZ was released last year and is a packaged version of InsureConnect, Connecture's sales automation software for health plans. BCBS of Tennessee will implement the Connecture solution in two phases, with the first phase scheduled to go live this year. In Phase One, the health plan will implement InsureConnect products, including quoting, rating, enrollment and installation as well as sales automation. In Phase Two, BCBS of Tennessee will go into production with InsureConnect underwriting. When the two phases have been completed, all of the health plan's commercial medically underwritten individual products will be automated online.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio