Does the ROI on Tablets Match the Growth Projections?
In an era where every technology-related investment requires a detailed business case and a credible projection of return-on-investment, the tablet explosion appears to be an outlier of sorts. How else can one explain the mind-boggling prediction from digital advertising agency Vertic that enterprise tablet adoption is going to grow by 50 percent per year? Vertic also says that financial services will be one of the top-10 industries to be most affected by tablets in 2012, and predicts that by 2015, mobile app development projects will outnumber native PC projects by a ratio of four-to-one.
Some of that growth in corporate tablet adoption could be fueled by the fact there are a growing number of challenges to the dominance of Apple's iPad, by far today's business tablet of choice. In the image gallery featured in Insurance & Technology's newsletter today, we present some differing points of view on what these contenders could mean for insurers and other businesses hoping to make wise investments in the tablet space.
We see every day the inroads being made by tablet devices -- led by the embrace of the iPad -- in many parts of the insurance business, ranging from claims management to agents' selling activities to internal collaboration. As Insurance & Technology has reported, tablets clearly are changing the ways in which insurance professionals work. What may not be so clear at this time is whether this enthusiastic embrace of tablet devices actually is helping grow revenues or improve productivity and profitability.
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio