Securian Financial Adds Goals-Based Navigation To Retirement Site

Securian Financial (St. Paul, Minn.) has introduced goal-based navigation to its SecurianRetirementCenter.com site to help advisors get the information they need faster, according to a news release.

Arranged to reflect retirement advisors' goals, the site navigation provides the following options, according to the Securian Financial Release:

Grow My Business: offers resources for prospecting and for building assets in existing plans and annuity contracts.

Serve My Clients: provides a variety of tools and ideas advisors can use to serve and retain existing clients.

Seek Information: offers thought leadership with innovative perspectives on retirement plan issues such as revenue sharing, fee transparency and target date funds.

The site also features a news section that can be sorted by product, according to the Securian source. Spotlight features and rotating banners highlight Securian's latest product and service enhancements. A web demo walks advisors through the new features and shows how to use them, according to Securian.

"The redesigned site makes it easy for advisors to grow and serve their businesses by offering information from their perspective," comments Jo Dahlen, marketing director, Securian Retirement. "Navigation to the many resources and interactive tools is intuitive for advisors who market individual annuities and retirement plans. It offers interactive tools, plan sponsor services, and fresh perspective on industry issues." Dahlen says Securian will continually add tools to the site and show advisors how to use them.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio