Through the use of the site www.dothegood. com, The St. Paul Companies is allowing each of its 10,000 employees to select a charitable organization to be the recipient of a $100 grant. The carrier will give away $1 million as part of the initiative, appropriately named "Thanks a Million."
The charitable plan, which is part of the insurer's 150th birthday celebration, is operated through the Web site, which catalogs 750,000 charities and provides information on each of those charitable organizations to help its employees make informed decisions. A link to the site, which was created and maintained by DoTheGood (Minneapolis)-a provider of philanthropy management solutions to financial institutions-can be found on the St. Paul Companies' intranet. According to CEO Jay Fishman, the carrier is encouraging its employees to team-up and pool resources to put towards charities they may support in common.
"The St. Paul Companies' employees are hustlers, they're out there trying to hustle votes from others," Fishman says. Such campaigning is encouraged through a function of the online system that enables online employee dialogue. Charities supported by at least 10 employees are given more prominent status on the system and deemed a "sponsored organization," according to Fishman.