Bankers Life & Casualty Selects Gryphon for Compliance Initiative
Chicago-based Bankers Life and Casualty Company has selected Norwood, Mass.-based Gryphon's Core Phone marketing privacy compliance system.
Core Phone monitors each outbound marketing call to ensure it complies with each campaign's business-specific; as well as federal, state, and industry-specific; Do-Not-Call laws and restrictions. It also allows users to capture specific details from customer calls through a keypad sequence entered before hanging up, which are then used in a web-based interface to monitor call effectiveness.
"Dispositioning the call helps measure what is working and what's not," Jeff Fotta, president of Gryphon, says in a statement. "The ability to add quality and performance measures to sales reports will provide managers with the information they need to recruit and retain the best talent."
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio