Blue Cross Blue Shield of Arizona (Phoenix) has named Jennifer Kaufman VP of marketing.
Kaufmann last served as director of brand management for Health Net, another health insurer. She also has experience in the collectible toy industry.
"Jennifer brings a tremendous level of marketing innovation to our business that is critically important to our ability to continuously evolve and prepare for the dynamic changes in our industry," said Jeff Stelnik, senior vice president of strategy, sales and marketing for BCBSAZ, in a statement.
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio