This is the April 2013 digital issue of Insurance & Technology. It examines four key business areas -- marketing, product development, customer service and risk management -- where insurers are leveraging big data to optimize results. We also analyze the challenges insurers face in making the business case for investments in analytics and data management.
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In This Issue:
- Big Data's Impact: Big data is making big opportunities for insurers to market and develop products, assist customers and manage risk.
- Think Big: The creativity and openness related to pursuing big data may be at odds with the ways insurance executives have been trained to look at business.
- In-Memory Advantage: SAP has made a splash with its Hana in-memory database technology, but its utility for insurance will depend on carriers' need for speed.
- The Big Data Rationale: Novarica's Martina Conlon discusses why insurance companies still find it difficult to make a business case that prioritizes big data investments.
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