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How CIOs Can Help CMOs Take Technology Leadership

From the InformationWeek Leadership Conference at Interop: Business units won't wait, so you may as well help them do things right.

Is the era of digital business really all that novel? A technologist might be inclined to say no; the basic requirements for making technology serve business needs haven't changed. But it feels different to business leaders, who are less inclined to follow a CIO's lead on technologies that suddenly feel much more integral to how they do business.

[PEMCO's CMO Rod Brooks on Quick, Nimble, and Responsive: Where Tech and Marketing Meet]

The challenge for IT leaders is to execute a judo move, flipping the maneuvers of business leaders to preserve the momentum of business and the needs of technology.

The changing nature of IT leadership, particularly in relation to marketing-led technology leadership, was one of the major themes of the InformationWeek Leadership Conference at Interop New York. PricewaterhouseCoopers chief technologist Chris Curran, also a principal in the firm's advisory service, had the most to say about the topic, based on PwC research, but practically everyone who took part in the discussions had a story to tell.

[Danger ahead: 3 Meltdown Moments In Digital Strategy.]

"I bristle when I hear people talk about digital being new," Curran admitted. As if every previous generation of computer technology hasn't been based on storing and manipulating digital data?

[Read the rest of the analysis at InformationWeek.]

David F. Carr oversees InformationWeek's coverage of government and healthcare IT. He previously led coverage of social business and education technologies and continues to contribute in those areas. He is the editor of Social Collaboration for Dummies (Wiley, Oct. 2013) and ... View Full Bio

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