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Lincoln Financial Names Strategic Head for Distribution Operations

Beth O'Brien is hired as SVP and head of finance and strategy to help drive growth for Lincoln Financial Distributors and Lincoln Financial Network.

Reflecting a life insurance trend toward driving growth through innovative distribution and product development, Radnor, Pa.-based Lincoln Financial Group Distribution (LFGD), the wholesale and retail distribution subsidiary of Lincoln Financial Group, has named Beth O'Brien SVP and Head of Finance and Strategy to help drive growth for the carriers' distribution franchises.

O'Brien, who last was VP of life product develpment for Genworth Financial, will "lead all strategic efforts centered on maximizing the value, vision, and strategic goals" for Lincoln Financial Distributors and Lincoln Financial Network, reporting to LFGD president Will Fuller.

"Beth is a talented, creative business leader with vision and strong strategic skills," said Fuller in a statement. "She has a track record of driving results and we're glad to have her on the team as we focus on our strategy of delivering superior value to our partners."

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"I am honored to join the Lincoln team. The company has a long and proud history, a solid reputation in the industry for being consistent, as well as a fantastic culture," O'Brien added in the statement. "I look forward to helping Lincoln capitalize on the opportunities that lie ahead, and reinforcing our value proposition to clients, distribution partners, shareholders and employees."

At Genworth, O'Brien's roles spanned product development, distribution and operations. Most recently she was Vice President of Life Product Development. In 2008 she was named Vice President, Business Planning and Process for the annuity division. That role was expanded in 2009 to include Distribution Strategy and the other product lines within the U.S. life company. She has a computer science degree from Fordham University.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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