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Management Strategies

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Morris Leads Technology Initiatives at Thrivent Financial for Lutherans

Holly Morris, SVP and CIO for Thrivent Financial for Lutherans, continues to demonstrate the innovation that earned her Elite 8 honors in 2007. "We are working on a number of large initiatives, including a new field compensation system and a new CRM system for our sales force," Morris reports. "We are also in year two of a seven-year program to replace all of our legacy insurance systems with one flexible platform; we have a number of projects aimed at meeting new compliance requirements; and we are continuously upgrading our Web and self-service capabilities."

Holly J. Morris, Thrivent Financial for Lutherans
Holly J.
It is this last area that Morris says is the top driver of Thrivent's IT strategy. "We are harnessing the Internet and Web services technologies to enable us to interact and serve our members and field force in new ways," she says.

Morris also has taken a more active role in driving the carrier's strategic direction. In the past year she has assumed responsibility for the organization's project approval committee. As committee chair she leads the executive management team in most major investment decisions. In addition she has joined the strategic governance committee, which is chaired by the CEO and is responsible for the overall strategic direction of the firm.

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Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio

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