Sendio (Irvine, Ca.) rolled out its E-mail Security Platform (ESP), a scalable appliance solution that aims to eliminate spam and protect against viruses and other e-mail threats in the enterprise environemnt. ESP uses a verification model similar to the one embraced by millions of social networking users, such as Facebook and LinkedIn, and the "buddy" list model used by leading instant messaging providers such as Skype, Yahoo!, Google and AOL.
ESP combines Silverlisting, a proprietary technology that includes a set of low-level SMTP tests to determine the legitimacy of the sending e-mail server, and Sender Address Verification (SAV), which verifies the authenticity of first-time, unsolicited senders, and introduces a human element into the process.
"It's obvious that spam filters don't work: large quantities of spam messages frequently make it into enterprise inboxes, despite the repeated fine-tuning of spam filters, and even more serious, legitimate messages are being tagged as spam and lost or delayed by filters," said Kevin Bowyer, chief executive officer of Sendio, Inc. "Unlike spam filters, Sendio's ESP ensures that spam is blocked and real messages are never routed to the junk folder. It incorporates a similar user acceptance model utilized worldwide by users of Facebook, MySpace, leading IM vendors and even Caller ID."
Sendio's ESP incorporates a combination of technologies and features to eliminate spam with minimal administrative maintenance, achieving time and resource savings for enterprises. Silverlisting, in combination with other features, ensures message validation while verifying the delivery of legitimate e-mail. Silverlisting also prevents a significant volume of unwanted e-mail from reaching the recipient server " up to 95 percent, according to the vendor " freeing up network bandwidth, and system and personnel resources.
Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio