Two New York Blues Ink Benefitfocus

HealthNow New York, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, plans to use the platform to provide employers healthcare enrollment and e-billing technology.

Buffalo, N.Y.-based HealthNow New York, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, will use Charleston, S.C.-based Benefitfocus' platform to provide employers healthcare enrollment and e-billing technology.

"We are continually seeking value-added services that improve satisfaction and engagement," says Kerri Garrison, VP of venture growth for HealthNow, in a statement. "The personalized plan selection tools and e-billing component in the Benefitfocus Platform takes that commitment to the next level by creating a portal that engages employers and members throughout the enrollment process."

The companies expect to complete the deployment by November.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio