Social Media in Finance: Process Is Key
11/21/2014Traditionally impulsive social media campaigns can seem riddled with risk. Insurers should adopt a process-driven approach.
Profile of Leah Pope
VP of Global Marketing Blog Posts: 1Leah is responsible for leading strategic marketing activities at Synthesio including branding, positioning, product marketing, communications, go-to-market strategy, and all aspects of demand generation. Prior to joining Synthesio, she served as director of Global Marketing for Lombardi Software (acquired by IBM), where she was responsible for all aspects of its worldwide strategic and tactical marketing. During her tenure, she built the global marketing strategy and team, and helped guide the growth of the company through its acquisition by IBM. Leah has more that 10 years experience successfully delivering software products and services to market.
Articles by Leah Pope
Traditionally impulsive social media campaigns can seem riddled with risk. Insurers should adopt a process-driven approach.
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