Although growth in mature markets has slowed or even halted, there are encouraging signs of growth in emerging markets such as China, India, Central Europe, and Brazil, says Lee-Han Tjioe, Insurance Industry Global Managing Partner for IBM. In these markets, insurance carriers can capitalize on increased wealth in the middle class, a low rate of penetration of insurance products and services, and even government support to introduce insurance products to people in rural areas. Insurers should concentrate on four areas to drive business growth in emerging markets: consumer needs; operational excellence; compliance and enterprise risk management; and simplifying and streamlining business models. While many insurers are beginning to focus on these four key drivers, only a few are making the transformational changes needed to drive demand for their products and services. Many insurers also need to refocus efforts on customer segmentation based on analytics and modeling.