The insurance group piloted the platform in its Milan office. It has offices in 27 other countries.
HDI-Gerling wants to use SAS (Cary, N.C.) to classify and manage customer data more efficiently and create a company standard for data management and reporting, according to the statement.
“With better data quality, we get more valuable business information,” Giorgio Benedetti, head of controlling and IT at HDI-Gerling Italia, says in a statement. “Our risk analysis can share client information in a structured and systematic way. For example, someone on the liability insurance team can analyze customer data for other business opportunities, such as fire or theft. In addition to data management and reporting, SAS helps identify up-selling and cross-selling opportunities to existing customers for HDI-Gerling.”
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio