Allianz Launches Sweepstakes to Push Online-Only Auto Line in UK

London's Allianz Insurance has launched Your Cover Insurance, an online-only auto offering, through Confused.com, a comparison website in the UK.

"Allianz is always looking to meet consumer demand and recognises that comparison sites present a popular way to buy insurance products," Andy James, head of direct customer marketing for Allianz Retail, says in a statement. "Confused.com receives millions of visitors each year and is an excellent platform for Allianz Your Cover insurance."

Allianz is giving Confused.com users the chance to win a MINI One, plus 2,000 pounds Sterling to customise the vehicle to promote the online launch. The carrier also will give away an Apple iPad every week for one month starting on the day of the launch.

Your Cover insurance is already available from www.yourcoverinsurance.co.uk. The product provides customers with the flexibility to build their own bespoke policy and choose the level of cover to suit their individual lifestyle and needs, Allianz claims.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio