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Anthem Takes Open Enrollment Online

The carrier has launched Virtual Open Enrollment, a site it designed with input from its corporate clients.

Anthem Blue Cross Blue Shield in Nevada and Colorado are using the company's new Virtual Open Enrollment site with its clients. Upon entering the site, users see a 3-D design with their company's logo, and a video spokesperson delivers personalized messages.

The center has scrolling marquees providing up to date messaging, and also allows keyword searches for plan information.

It also features a content library, housing enrollment materials, documents that can be downloaded, and web links to additional information such as health plan details, provider lists, prescription information and other available health programs.

The virtual enrollment center gives HR departments the ability to efficiently reach all employees, increase visibility within the organization, track the number of visitors and monitor the usage, Anthem claims.

"Many businesses tell us they want to improve their systems to more effectively and efficiently communicate important benefit information to their employees," the company says in a statement. "The Anthem virtual open enrollment center, designed with input from businesses, was created to meet this need."

Anthem has expanded its online footprint this year with an iPhone app, women's site, Medicare enrollment site and two healthcare reform sites.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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