Becoming Customer-Centric, Not Product-Centric
10/30/2014New technology can ensure that your customers get the products they require, rather than being force-fit into a product option that’s not right for them.
Profile of Kate Gingras
Global Practice Leader, Insurance, Appian Blog Posts: 2Kate Gingras is Global Practice Leader, Insurance, for Appian, a BPM software provider.
Articles by Kate Gingras
New technology can ensure that your customers get the products they require, rather than being force-fit into a product option that’s not right for them.
The Modern Water Cooler: Platforms for Customer Care & Retention
9/19/2014The water cooler chat that created closer connection to what was going on with our company's customers in the past is not practical in today's increasingly mobile work environment.
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