Building a Marketing Enablement Platform for Insurance
11/26/2014Insurers struggle with how to optimize their media spending across the lifecycle, as well as across the myriad interaction points used by the now-empowered consumer.
Profile of John Dambach
Vice President, Insurance & Wealth Management, Merkle Blog Posts: 1In his 20 years in the insurance industry, John has consistently led successful business development teams that have been centered on the creation and positioning of marketing and risk management solutions for the insurance marketplace that were inclusive of data, technology, analytics and managed services.
Articles by John Dambach
Insurers struggle with how to optimize their media spending across the lifecycle, as well as across the myriad interaction points used by the now-empowered consumer.
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