Big Data: Helping Acquire Policyholders
10/24/2014By combining first-party, third-party, and proprietary data, insurers are given the best possible view of a prospect.
Profile of Steve Yi
CEO, MediaAlpha Blog Posts: 1Steve Yi is CEO of MediaAlpha, a performance-based insurance advertising company. Prior to MediaAlpha, Steve co-founded Fareloop.com, a travel comparison engine that was acquired by Oversee.net. Previously, he was a Senior Vice President and General Manager at Oversee.net, where he led its lead generation arm. Steve graduated magna cum laude from Harvard Law School and Harvard College.
Articles by Steve Yi
By combining first-party, third-party, and proprietary data, insurers are given the best possible view of a prospect.
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