Profile of Becca LipmanSenior Editor
Member Since: 5/8/2014
Blog Posts: 6
Becca Lipman is Senior Editor for Wall Street & Technology. She writes in-depth news articles with a focus on big data and compliance in the capital markets. She regularly meets with information technology leaders and innovators and writes about cloud computing, datacenters, market structure, and the impacts of regulations and social media on business strategy. Prior to joining WS&T Becca served as Editor-in-Chief at Kapitall Wire where she regularly reported on the stock market and trading strategies. Originally from New Jersey, she received a BA in both economics and environmental studies from New York University.
Articles by Becca Lipman
posted in April 2014
Real-time tracking of customer click streams and interactions enables carriers to test marketing campaigns with increased accuracy.