Incorporate Test-&-Learn Cycles for Optimal Customer Experience
11/18/2014As consumers become more aware, knowledgeable, and self-empowered, it becomes critical for the business to engage with consumers from their point of view.
Profile of Rachel Alt-Simmons
Senior Consultant, SAS Blog Posts: 1Rachel Alt-Simmons is the Senior Industry Consultant for customer intelligence at SAS, based in Cary, NC. Simmons drove business intelligence initiatives at Travelers and Hartford Life, and was Research Director for Life and Annuity at research firm TowerGroup.
Articles by Rachel Alt-Simmons
As consumers become more aware, knowledgeable, and self-empowered, it becomes critical for the business to engage with consumers from their point of view.
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