Optimizing a Digital Media Strategy in Insurance
10/16/2014It is important to not only understand disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.
Profile of Dan Bernard
VP, insurance & wealth management, Merkle Blog Posts: 2Dan brings 15 years of applied marketing and strategy consulting experience to his role as Vice President, Insurance and Wealth Management. Dan's experience spans intermediary and direct distribution models and is marked by significant collaboration across marketing, sales and service, technology, and product functions. Prior to joining Merkle, Dan led The Hartford's Personal Lines Marketing Analytics Team and was responsible for acquisition analytics, segmentation, direct mail and media productivity modeling. He built The Hartford's post-sale customer marketing strategy and delivered improvements across the customer lifecycle. Dan helped launch The Hartford's non-affinity direct-to-consumer channel and led the redesign of its consumer eCommerce website and platform.
Articles by Dan Bernard
posted in October 2014
posted in October 2014
It is important to not only understand disparate digital platforms, but also to identify which audience segments are consuming content and when they are consuming it.
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