Dan brings 15 years of applied marketing and strategy consulting experience to his role as Vice President, Insurance and Wealth Management. Dan's experience spans intermediary and direct distribution models and is marked by significant collaboration across marketing, sales and service, technology, and product functions. Prior to joining Merkle, Dan led The Hartford's Personal Lines Marketing Analytics Team and was responsible for acquisition analytics, segmentation, direct mail and media productivity modeling. He built The Hartford's post-sale customer marketing strategy and delivered improvements across the customer lifecycle. Dan helped launch The Hartford's non-affinity direct-to-consumer channel and led the redesign of its consumer eCommerce website and platform.