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AXA Equitable Adds Video to Online Calculators

The life carrier continues its aggressive online video strategy by adding financial planners' explanations to the online calculator model.

New York-based AXA Equitable Life Insurance Company has launched two calculators with financial advisers guiding the process.

Financial consultant David Tornetto offers individuals guidance on estimating how savings may grow until retirement and how withdrawals may impact savings during retirement, while Char Granstra navigates users through a process to assess how much life insurance coverage they may need to replace their income.

"These calculators, featuring real financial professionals, simulate what they can expect in an initial conversation with a financial consultant, "AXA president Andrew McMahon says in a statement. "The virtual consultation can help people get more comfortable, be better prepared when actually meeting with a financial professional for the first time, and hopefully get more out of the meeting in terms of deciding next steps."

AXA has embraced online video for customer interaction for some time. Its Retirement Reality Series features man-on-the-street interviews.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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