Banner Life Selects iPipeline's iGO e-App Drop Ticket for Life Business

iPipeline, a provider of on-demand software that supports marketing, selling, and processing solutions for insurance carriers, distributors and producers, announced that Banner Life Insurance has purchased iGO e-App Drop Ticket.

Under the agreement, Banner Life will be deploying iGO e-App Drop Ticket for their life business in January 2010. The rollout will include William Penn Life Insurance, Banner Life's New York-based subsidiary that joined the corporate group in 1989.

After agents enter information via wizard screens into the Drop Ticket, it is emailed to the distributor for approval and then e-submitted to Banner Life's call center for completion.

"Banner Life is enabling agents to produce based on the way they like to sell. Analyzing agent selling behavior and the associated performance metrics are key components in our product development strategy, and iGO e-App Drop Ticket is specifically designed to simplify and accelerate selling for agents. It is all about speed, accuracy, and productivity and delivering immediate benefits to carriers, distributors and agents in today's competitive market," Tim Wallace, CEO, iPipeline, said in a release. Hank Cushard, VP marketing, Banner Life Insurance, stated: "iPipeline's iGO e-App Drop Ticket solution provides us with a flexible solution designed to minimize the agent's time investment, hand-off the detailed data gathering related to compliance, financing and payment, and drive our sales. Development and deployment are on a brief timeline, so we expect to realize a return on our investment by the end of Q1 2010."

He added: "With 500 distributors selling our life insurance products throughout the US, rapid distribution and ease of use were on the top of our list. The agent's ability to capture key data points and then e-submit short forms to our call center will deliver major returns and a strong competitive advantage in the market place."

Melanie Rodier has worked as a print and broadcast journalist for over 10 years, covering business and finance, general news, and film trade news. Prior to joining Wall Street & Technology in April 2007, Melanie lived in Paris, where she worked for the International Herald ... View Full Bio