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BCBS North Carolina Selects Intelimedix for Analytics

The health carrier will implement the vendor's Tru:Insights platform.

Blue Cross Blue Shield of North Carolina (BCBSNC; Durham, N.C.) will implement Lakeland, Fla.-based Intelimedix's Tru:Insights analytics platform.

BCBSNC will use Tru:Insights to aggregate data and deploy solutions quickly, and integrate interactive content in reports via its iPDF functionality, the companies say in a statement.

“We chose Intelimedix for its data mining technology and its ability to deploy solutions quickly,” Stephen Blackwelder, VP of BCBSNC. says in a statement. “Their Business Intelligence Platform not only provides a 360-degree view of the data, it also delivers accurate, reliable data we can immediately use to make important decisions and take appropriate action.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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