Blue Shield of California To Implement FJA’s Product Machine

San Francisco-based Blue Shield of California will team with New York-based FJA-US, a provider of custom solutions for the insurance industry, by licensing FJA Product Machine for its product engineering group. Under a multi-year project, Blue Shield of California hopes to improve ease of use for its customers and business partners by simplifying the product development process and improve speed to market for new and revised insurance products. FJA Product Machine will provide Blue Shield of California with an end-to-end solution to centralize and share product information with all downstream systems without redundantly coding a product.