AXA Equitable Launches Free iPhone Apps Designed to Help Women Track Financial Goals

Two new applications for Apple's iPhone and iTouch devices have been launched by AXA Equitable Life Insurance Co. (New York). The free apps, available for download from iTunes, have been developed to provide women consumers access to financial calculators to help them keep track of financial objectives. The company released the iPhone apps in support of its education program, "The AXA Equitable Connection: Women, Wealth and Wisdom."

"We launched these applications to help women take control of their finances whenever and wherever they want to," said Barbara Goodstein, EVP and chief innovation officer for AXA Equitable, in a statement.

Users can download the apps from the iTunes App Store by searching for AXA Equitable directly from their iPhone or iTouch devices, or from iTunes on their computer. The two apps currently available include: Retirement Income Calculator (users can estimate how much monthly income their retirement savings plan may provide); and College Savings Plan Calculator (individuals can determine the monthly savings amounts needed to help meet their education funding goals).

According to AXA Equitable, additional apps expected to be released in the coming weeks include: Retirement Shortfall Calculator (individuals can project financial shortfall or surplus at retirement, as well as understand how long their retirement savings may last); Life Insurance Calculator (consumers can understand how much coverage they would need to protect their families should they die); Life Expectancy Calculator (users can estimate their life expectancy, based on current age, smoking habits and several other factors); and All-in-One Calculator (combines all AXA iPhone apps for individuals who want to get a singular view of multiple aspects of their financial situations).

"With the Web technology available today, we are always looking for ways to enhance the online experience by providing consumers with the resources, education and tools needed to make more informed financial decisions," said Connie O'Brien, SVP of Internet Strategy and Development, AXA Equitable, in a statement. "The iPhone apps achieve that goal, while also providing a new level of convenience for our customers and prospects alike."

Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio