Connecture Debuts New Technology Package for the Online Individual Market

Connecture (Atlanta) has launched a new package of products and services designed to bring health insurance carriers and consumers together online. The a la carte package, called ConsumerEdge, is made up of multiple products and consultative services that address online marketing requirements as health insurance carriers meet the need of the growing individual market segment, according to a Connecture press release.

ConsumerEdge products include reporting and analytics tools as well as Plan Advisor, which the vendor describes as an interactive, dynamic plan selection tool that educates consumers about different health insurance plan options and makes plan suggestions based on their needs and preferences. Other products include a mobile broker application, which allows brokers to quote plans from their mobile devices, and electronic signature pad technology, which brings the point of purchase to the consumer and delivers legally binding e-signatures with electronic applications.

"These products, compared with our consultative design and strategy services, will allow carriers to meet consumers on their terms; whether through public and private exchanges, on a carrier's own website, or through brokers," asserts Dan Maynard, president and CEO of Connecture. "By bringing this technology to health plans, Connecture is enabling our clients to address the need for an e-commerce business model that is still tied into their back-end systems. This creates a fast and smooth process, from that first click to the delivery of the membership card, and beyond."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio