CRM Briefs

A partnership to provide enhanced customer service and marketing capabilities has been formed by Synchrony Communications and Cognos; Unica Corp. gets patent for technology that provides a graphical presentation of modeling results; Synergy Inc. and Pivotal Corp. form alliance to integrate enterprise incentive management.

A partnership to provide enhanced customer service and marketing capabilities has been formed by Synchrony Communications (Cincinnati), an electronic customer interaction management suite provider, and Cognos (Burlington, MA), a business intelligence solutions provider.

Unica Corp. (Lincoln, MA), an analytical CRM and marketing automation solutions provider, has been awarded a patent for technology that provides a graphical presentation of modeling results.

Synergy Inc. (Conshocken, PA) and Pivotal Corp. (North Vancouver, BC) have formed an alliance to integrate enterprise incentive management within the Pivotal Demand Chain Management solution.