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Genworth Taps iPipeline iGO e-App for Drop Ticket

Genworth will deploy the short form of iGO e-App for Drop Ticket for its Colony Term UL products in all states, seeking to ease distributor access to the underserved "Main Street" market.

Genworth Financial (Richmond, Va.) has selected iPipeline's (Exton, Pa.) iGo e-App for Drop Ticket. Genworth will deploy the short form for its Colony Term UL products in all states. Designed to simplify and speed application processing for the insurance industry and generate placement ratio lift, iGO e-app for Drop Ticket enables agents and financial professionals to accelerate sales by e-submitting a brief form to a tele-life center for detailed information gathering and completion, according to an iPipeline press release.

"Over the years, Genworth has seen the positive impact that iPipeline's marketing, selling, and processing solutions have on increasing placement ratio. Our decision to combine the iGO e-App Drop Ticket solution with call center services is a critical part of our strategy for tapping deeply into the 'Main Street' opportunity," comments Shannon McLaughlin, director of fulfillment operations, Genworth Financial. "Our pilot launch of the solution called 'Life Quick Request' has delivered remarkable returns within a brief time period, and I am confident that this simplified approach to selling our Colony Term UL products will yield increasing impressive results while minimizing the efforts of producers and financial professionals."

Describing Genworth is a thought leader in implementing next-generation solutions that enable producers to rapidly and easily sell more, Tim Wallace, CEO, iPipeline, says the company sees an opportunity to tap into a largely underserved 'Main Street' market by using iGO e-App Drop Ticket. "Reaching a large segment of our network of 1,100 distributors and 400,000 producers was a key driver in their decision to buy," says Wallace. "For technology adoption to succeed in this industry, everybody needs to win. iGO e-App for Drop Ticket drastically reduces the time investment required to sell a product. Our expectations are very high for rapid adoption of the short form, and we are confident that Genworth and their distributors and producers will experience significant gains as a result of this solution."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio

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