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Guardian Introduces Online Self-Enrollment

The Guardian Life Insurance Company of America has rolled out a new service designed to simplify the selection of employee benefits and improve the overall enrollment experience.

New York-based Guardian Life Insurance Company of America has announced that it has added a new online enrollment service to its Guardian Anywhere suite of Web self-service capabilities.

The new online self-enrollment service will allow existing Guardian customers -- after initial enrollment -- to update and select their dental, vision and life benefits using the Internet, if their plan sponsors choose to make the option available, according to a press release.

Guardian expects that the new technology offering will help it engage with employees, ease the sign-up process and provide environmental benefits by reducing paperwork. A new Web site ( has also been launched to offer employers and employees an online resource for enrollment tips.

In the press release, Elena Wu, Guardian's 2nd vice president of group marketing and worksite, said that the new self-enrollment capability simplifies the sign-up process. "Employees deal with a plethora of choices they need to act upon every day. If benefits decision-making and enrollment are difficult they are bound to forgo taking advantage of fundamental protections," Wu said in the release.

In addition, the carrier has introduced personalized enrollment kits for voluntary life or disability insurance that come pre-populated with some data, such as an employee's name and address and cost information.

"Guardian's personalized enrollment kits, online enrollment and free educational resources provide mid-size and small businesses access to services typically available to large corporations," said Wu.

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