12:02 PM
Highmark Rolls Out iPhone App
Pittsburgh-based health insurer Highmark has launched an iPhone app.
Members can only download the free app through the iTunes store by getting a registration code through Highmark's Web site. Highmark partnered with A.D.A.M., an online information and technology vendor, to create the application.
In addition to a participating provider locator, the app also provides interactive health information, health coaching tips and information about health and wellness programs and discounts available to Highmark members.
"Mobile phone applications open up an entirely new channel for interaction with our members. It makes health care and wellness information more portable and accessible," Matthew Childs, Highmark VP of Web strategy and development, says in a statement. "We chose to focus our app on health and wellness because Highmark has a long-standing commitment to helping our members 'have a greater hand in their health.'"
Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio