ING Introduces Online Education Tool for Consumers

The ING Life Companies have launched a new online tool for consumers, according to a press release. Dubbed ING for Life, the new tool teaches consumers about life insurance and helps them determine which life insurance product and what amount is right for their needs.

"America's middle class is underinsured, yet they are probably the population that needs life insurance the most," said ING U.S. Insurance CEO Butch Britton in the release. "ING for Life breaks down some of the barriers to learning about and obtaining life insurance by making it easy to get education at their convenience, without pressure or time constraints."

Once visitors to the site have completed the research and educational program, they are given the opportunity to move on to the buying process with access to quotes and licensed life insurance agents. ING is also working with insurance professionals and brokerage agencies to develop co-branded URLs so that those firms can use the tool to generate qualified leads.