InsWeb Launches Consumer Online Insurance Information Site FreeInsuranceAdvice.com

Online insurance aggregator's site provides information, tools and other resources designed to be useful to consumers, who can access information organized by demographic group or product type.

InsWeb (Sacramento, Calif.) has gone live with FreeInsuranceAdvice.com, which the online insurance aggregator describes as an information center dedicated to consumer education. The site offers one of the Web's largest collections of insurance articles, resources and tools, according to an InsWeb source.

The new site is focused solely on providing expert answers to consumers' insurance questions, according to Michael Crosson, InsWeb senior vice president of advertising sales, FreeInsuranceAdvice.com. "Most individuals find insurance to be a very complicated subject, but we believe that's because they don't have an educational resource that's truly easy to use," he says.

FreeInsuranceAdvice.com segments its information by insurance product types and by demographic groups, such as seniors and single mothers, according to the InsWeb source. The site provides articles, top-ten lists, quick tips and interactive tools that address insurance basics as well as ways to evaluate individual insurance needs and save money on policies. Users are invited to e-mail questions to the site's editor in chief, who will regularly select questions to be answered on the site.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio