John Hancock Launches LTC Multi-Life Microsite

John Hancock (Boston) has launched interactive microsite www.GetMoreWithMultilifeLTC.com, aimed at providing brokers and consultants with the ability to explore and establish long-term care (LTC) insurance plans for businesses with up to 1,000 employees.

The site include information and tools for brokers and consultants, whether they are familiar with LTC insurance or not, to help them navigate through the employer-sponsored LTC insurance benefits planning process, according to a John Hancock press release. Content includes prospect evaluation; strategies for starting the LTC insurance discussion with business decision-makers; talking points and sales collateral for use with employees; optimal funding approaches and LTC products; strategies for maximizing group enrollments.

LTC brokers and consultants using the site also will have access to John Hancock's sales support team if they need assistance with any step in the process, from the initial meeting through the finalist presentation, according to the company source. Professional enrollers also can be called upon to conduct employee meetings, if desired.

"Over the past 22 years, we have seen LTC insurance increase in popularity among large employers," comments Marianne Harrison, president, John Hancock Long-Term Care. "Today, we're seeing small and mid-size employers showing greater interest in meeting the LTC needs of their employees, yet few of them know who to turn to for LTC advice and services. This site, in addition to the access to our team of experts, will be very helpful to brokers and consultants who want to provide this important coverage to businesses throughout the US."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio