Nationwide Financial Goes Live on iPipeline iGOFORMS

Nationwide Financial (Columbus, Ohio) has gone live on Exton, Pa.-based iPipeline's iGOFORMS for the carrier's YourLife series of term and universal life products. The vendor describes the iGOFORMS as an intelligent, rules-based, e-application platform that provides carriers and distributors with selling and straight-through processing advantages such as e-signature and e-submission capabilities.

"The ever-changing life insurance marketplace means financial professionals must adapt to their clients' needs," comments Jeff Stein, vice president, life insurance underwriting and operations, Nationwide Financial. "Because they live busy lives, consumers are getting more comfortable with going online to search for " and buy " all kinds of products and services. We need to ensure we're providing the best possible online experience for our life insurance customers, which means we have to embrace online tools, forms and other processes that also benefit those who sell our products."

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio