Fair Isaac Names Veteran IBM Business Strategist, Mark Greene, as Its New CEO

Fair Isaac's new CEO, Mark N. Greene, says he will begin his tenure at the company by focusing on three areas in the enterprise decision management (EDM) space: sales, marketing and development. Last month, Fair Isaac Corp., the Minneapolis-based provider of predictive analytics and decision management solutions, announced that its board had chosen Greene to serve as CEO. Greene, 52, is a 12-year veteran of IBM, having served in the company's financial services industry segment and software business groups.

In a conference call in February following the announcement, Greene said he wanted to pioneer a vertical industry sales model and develop tighter integration among the company's products. "This is really a requirement as we move toward the emerging technical world of Web services and services-oriented architecture, or SOA, that really demand the kind of interoperability that I'm talking about here," Greene said.

Greene most recently served as VP of sales and distribution for financial services at IBM (Armonk, N.Y.), responsible for setting business development strategy and driving growth across the company's $24 billion banking, financial markets and insurance industry segment. Previously, he served for four years as general manager of IBM's global banking unit. Prior to that, he led strategy and business development for IBM's financial services strategy and solutions division.

Globalization was one of the biggest challenges Greene encountered at IBM, he said during the conference call, adding that he hopes to tackle the same issue at Fair Isaac. "Understanding how to gain a footprint and grow it in those international operations ... was the key success for IBM's financial services business, and it's very much the kind of work that I look forward to doing here at Fair Isaac," he said. "There are huge opportunities in markets that we're not well serving at the moment, and I'd like to see growth in those areas."

Earlier in his IBM career, Greene served as VP of the SecureWay software business group, focused on e-business infrastructure products, and played a central role in developing IBM's electronic commerce software strategy as cofounder of its e-commerce initiative, now known as IBM WebSphere. Prior to joining IBM, Greene served in leadership roles with Technology Solutions Co. (New York), Berkeley Investment Technologies and Citicorp.

Fair Isaac's Enterprise Decision Management for Insurance is a decision-automation architecture that enables improved consistency of underwriting decisions by providing a platform for the application of business criteria and predictive analytics. The company's solutions also support claims management, bill review and repricing, and portfolio risk management.

--Nancy Feig, Bank Systems & Technology

Courtesy of Bank Systems & Technology, a CMP Technology property.