To determine customer profitability or analyze the type of customer segmentation most appropriate for the business, insurers need a single source of customer data. However, customer data remains siloed in many disparate systems. IBM’s Customer Care and Insight Framework is a set of software and services capabilities designed to provide insures with this single customer view. New technologies such as IBM Master Data Management Server (MDM) and Information Server deliver efficient processes and analytics around customer centricity, says Oliver Koernig, IBM Software Group. Data is transported, transformed and cleansed into the data store and because data comes from many places within the organization, MDM and Information Server ensure the data source remains identifiable.
