6 Characteristics of an Insurance Digital Enterprise

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2. Unified customer experience that is multi-channel, anytime, anywhere.

A company particularly good at this is GEICO, which has clear links to its social media and mobile presences on its main site, showing how they all fit together.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio

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