Aditya Birla Financial Services Group Signs Teradata

ABFSG will use the Teradata product to enable the gathering of insights for all of the company's sales, marketing and customer service-related business units.

Aditya Birla Financial Services Group (ABFSG, Mumbai; over $1 billion in annual revenue) has selected the Teradata Data Warehouse Appliance to support a business intelligence (BI) and customer relationship management (CRM) initiative.

ABFSG, an integrated financial services firm with life insurance, insurance brokerage retail brokerage and wealth management operations, will use the Teradata (Miamisburg, Ohio) product to enable the gathering of insights for all sales, marketing and customer service-related business units within the group, including Birla Sun Life Insurance, Birla Sun Life Asset Management and Birla Sun Life Distribution.

ABFSG selected Teradata for the Teradata Data Warehouse Appliance owing to the product's ability to start small and grow according to its future requirements, according to a Teradata press release. The goal of the firm's BI and CRM initiative is to gain a better understanding of customers across the financial services businesses in order to provide better, relevant and timely service to its customer base, the Teradata source says.

"We were looking for a technology vendor with proven expertise, an understanding of our business and one that can meet our growing demands. Teradata has proven to be the best fit," says G. V. Gopalakrishnan, chief operations officer, Financial Services, Aditya Birla Group (Mumbai, $29 billion in annual revenue), ABFSG's parent company.

Ashok Ekbote, Teradata's country manager of Teradata India comments, "Aditya Birla Financial Services is our first major customer in India to select the Teradata Data Warehouse Appliance. We are very excited to provide our expertise to this financial services leader. Teradata is committed to the India market and we offer a wide range of products and services designed to meet varied business requirements."

ABFSG expects to gain efficiencies in productivity and deployment, which will result in improved, relevant and timely services for the company's customers, the Teradata source says.

Anthony O'Donnell has covered technology in the insurance industry since 2000, when he joined the editorial staff of Insurance & Technology. As an editor and reporter for I&T and the InformationWeek Financial Services of TechWeb he has written on all areas of information ... View Full Bio